Released April 19, 2026 | Price $36.99

Round up your style and get ready for a new adventure! The latest addition to the Toy Story collection has officially moseyed into the parks, and it’s a real “rootin’ tootin'” treasure. Released on April 19, 2026, the Sheriff Jessie Ears are a celebratory nod to our favorite cowgirl’s new role. These ears capture all the spunky, high-energy charm of Jessie herself, making them the perfect accessory for a day at Toy Story Land or a stroll down Pixar Pier. They first released at Celebrity 5 & 10 in Disney’s Hollywood Studios and at World of Disney in Disney Springs.

These ears offer a playful, story-driven design that fans will instantly recognize. The ears themselves are made from a crisp white and yellow fabric, featuring vibrant red embroidery that mimics the scrolling pattern on Jessie’s signature western shirt. For a rugged, frontier-ready finish, the edges of the ears are trimmed with a white rope-like material.

Instead of a traditional bow, this pair features a “yee-haw” worthy cow-print fabric bow. Perched right in the center is a miniature 3D version of Jessie’s iconic red cowgirl hat. To top it all off, the left ear is adorned with a shiny gold “Sheriff” star badge—the very one Woody passed down to her! The headband is wrapped in a blue denim-style fabric with “Sheriff Jessie” embroidered on the side, and it’s lined with a sunny yellow non-slip velour interior for all-day comfort.

The original retail price of the ears is $36.99.

Are you ready to join the roundup with these new Jessie ears, or are you still searching for Woody’s classic look? Let us know in the comments!