The 2022 Pride Collection Ears were first released in Disneyland on May 17, 2022. In June, they were released in Hong Kong Disneyland and on shopDisney. The ears feature a denim ear with a rainbow bow. The Walt Disney Company donated all profits from the Disney Pride Collection sales through June 30, 2022 to support LGBTQIA+ youth and families.
The original retail price was $29.99.