The Pastel Tie Dye Ears were first released at Hong Kong Disneyland on January 23, 2021. They were later released in early March at Shanghai Disneyland and late March in the United States in parks, stores, and on shopDisney.

Pastel Tie Dye Ears that were sold in Disney Stores and on shopDisney feature the long, skinny fabric tag while the pair sold in parks have the rectangular circle Disney fabric tag. Because of being sold in such a variety of parks and stores, these ears may have several different types of price tags.

The original US retail price was $29.99.