The Wishes Come True Blue Ears were released across Disney properties, on shopDisney, and at Disney Stores on October 22, 2020. The Wishes Come True Blue Collection celebrates a 40 year partnership between Disney and Make-A-Wish and for each item purchased from the collection now through World Wish Day on April 29, 2021 Disney will donate 25% of the purchase price to Make-A-Wish.

The original retail price was $29.99.