The Cupcakes and Cashmere Disney Designer Ears were released on shopDisney September 29, 2020 after a system outage pushed the date back from the initial September 25 scheduled release. The Cupcakes and Cashmere Ears featured a child sized identical version in addition to the adult sized ears which were sold separately.

The original retail price was $48 for the adult ears and $38 for the child ears.