The Interchangeable Bow Ears were introduced at the beginning of July 2017 by the Disney Parks Blog and then again at D23 July 14-16. The ears were officially launched in parks by mid-August. The bows have been discontinued in the United States, but are still available in Paris and Hong Kong.
The starter headband was priced at $29.99 and the bows were originally priced $16.99.
Minnie Ear Collectors 