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The Briar Rose Gold Ears were announced on March 8, 2019. They were released in Walt Disney World on April 1, 2019 and in Disneyland on April 3, 2019. The Briar Rose Gold Ears and collection replaced the original Rose Gold Ears. The Briar Rose Gold Ears were updated and released with a new design of the ears on February 26, 2020.

Their original price was $27.99.