The John Coulter Disney Designer Ears were initially released at the EPCOT International Festival of the Arts on January 24, 2020. The ears were released in conjunction with a signing by Coulter at the WonderGround Gallery Tent the 24th – 26th, though they sold out on the first day. The ears were later sold on ShopDisney on March 14, 2020. Unlike other ears in the series, the ShopDisney orders did not come with the standard Disney Designer Ears display box.

The ears were originally priced at $48.